I used my research to inform my logo sketches and
decisions, I created several solutions to the brief,
many of which I felt were strong. At this stage I
also experimented with types of mediums, testing
the likes of marbling and illustration. This could be something that I could ultimately use for my
packaging/branding. Because the brand is a high end cosmetic company
I decided to opt for a simple and modern logo to develop his was also informed by peer feedback
they helped me determine which logo was most appropriate and effective for my target audience. With the actual terms ora and fauna of Greece
having a big importance to the brand a lot of my
initial ideas are directly inspired by this with the use
of the islands native plants, flowers and animals.
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