OUGD603 Starpack - Brand Name & Development

What is Vodka?
Vodka is a distilled spirit primarily made from water and ethanol. The use of fermented grains or potatoes is also often used as the method of production.

Logo Development.
The name of the brand was inspired by the technical properties of vodka. For example we toyed around with the idea of Element as brand name this suggested that our vodka was something more
than just Vodka. This initially was our favourite idea

but upon developing the name it felt too long and didn’t simply fall off the tongue like other vodkas like absolut. This then lead us to OH, this again was inspired by the technical properties of vodka but more so, OH stands for Oxygen Hydrogen - which
in turn is Hydroxide - a chemical found in vodka. Not only was the name short but it could have dual meaning. Oh as in something of shock, delicious, content. We then realised when pairing this with the avours of the Vodka it read really well and could easily be used to emphasise the avour for example. OH delicious.
The development of our logo was inspired by high

end branding for magazines such as Elle, Vogue - this is because the likely hood of our target market engaging with this is high. With this in mind we bought a typeface called Delicate which had a similarity to Didot (used in vogue) but had one beautiful factor the crossbars were in the shapes of diamonds this really pushed the whole elegant brand across even more.
Once determining the logo we then considered the pairing of both the avour and name. Out of all the variations the most sophisticated and legible was
a similar typeface to our logo - this was clear and still appeared elegant. We didn’t chose the other

typefaces due to legibility, ease of reading and the type of audience it attracted. 

OUGD603 Starpack - Experimentation

With our initial ideas set we decided that experimentation was absolutely crucial to the development of our packaging. We spent a full day exploring how we could visually represent the avours of our vodka using different mediums.
For each avour we used a different technique, For blueberry we used an old method of ink, washing up liquid and a straw to represent how blueberry’s burst in your mouth when you eat them. Although fun to do the bubbles were not as striking as intended.

For the Elder ower we used yellow and green marbling inks, to create a unique pattern and appearance of a oral taste. This came out a little too bold and over drowned how the actual elder ower tasted if used this could give the wrong impression off of taste.
And nally for the Passionfruit we icked ink onto colour paper then using a straw blew it away to represent the full avour of Passionfruit its sweet and tangy taste.
Although it was fun to experiment with these techniques the nal outcomes of the experiments

did not come off as sophisticated and proffesiional as desired if used they would give off the wrong vibe for the vodka so with this in mind we re-evaluated what we were going to do.

What I’m going to do?
Through our research and experimenting we eventually came up with the concept of using the visual representation of the avour. Although initially we did not want to do this it was apparent this was the best way to target our audience effectively with this in mind with Sweet Virtues as a visual inspiration we created botanical sketches of the fruit and owers

we chose as avours. 

OUGD602 The Grocer New Snacks

The grocer is a great source for what is going on in retail especially food and its packaging, Hornall anderson - who I recently did placement for created a new type of snack from a brief set from The Grocer for their new snacks article, the designs are really fun, quirky and innovative. They really sell the idea!

“Twistd offers portion control by separating the snacks into individual compartments as well as different flavours.”

We’re really targeting millennial men who are into craft beer. They’re open to trying new things and new flavours, which you can see as they explore the craft beer world as well.”

“It’s a really interactive format so would be great for social gatherings or a big night in when you’ve got a group of people together, rather than just one person sat there mindlessly picking up and scoffing a big bag of crisps by themselves,”

OUGD603 YCN - Evaluation

OUGD603 YCN - Design Boards

OUGD603 YCN - Presentation Boards

The overall collection is very uni ed and consistent. The collection was inspired by a gap in the market. I myself have friends far away and would like something like this collection to keep in touch with friends.
The collection is simply called Galaxies apart signifying the space between friends and family. Although far apart they are not forgotten. Visually my theme is very pleasing to the eye and unique.
This range would be successful with young adults because of the trendy theme of space and even the concept. Using a colour scheme has helped me do this successfully.