OUGD603 Starpack - Initial Ideas

With our research into packaging, branding, target audience and avours, we picked a range of 3 avours we felt would appeal to our target audience. These being Passionfruit, Elder ower and Blueberry. From our research we determined that fruity vodka avours were more popular on the market - with this in mind instead of the usual strawberry & vanilla etc, we chose fruity avours that were not done often in other brands. We considered how the avours would work in comparison to mixers also.
Before starting our initial ideas we had to chose a

bottle design to work with, out of 2 we chose bottle B this is because we felt it looked more sophisticated and modern than bottle A.
With a bottle and avour in mind, we both individually using our research created some
initial sketches. We wanted to avoid going for the obvious avour illustrations, so initially I tried to think of possible themes for a our product - this was something that could be easily interpreted into a story. I mainly focused on creating patterns which could be used to cover the bottle this was inspired by Absoluts use of illustration. The idea would be that the glass could be seen through the design.

Meanwhile Hattie had came up with the idea using strong female roles to represent avours, this would be something that would engage with our audience of females. Although these looked really strong
I suggested that we could maybe use the glass material as an in uence like the Ciroc. As the design maybe suited a younger audience. At this point we then realised that the avour is really important in the design and we really do need to emphasise this on the packaging as the consumer will not know what they’re buying even if it is abstracted or pushed further than simply drawing for example purple berries for blueberries.

OUGD603 Starpack - Contextual Research

Alongside our primary research we also felt it
was important to further research both spirit and non spirit packaging for further inspiration and understanding. We created a shared pinterest to show each other ndings of appreciated packaging here a few gures we felt were relevant to the brief.

Folksaga
We found this design very relevant to the briefs idea of story telling with this resonating it was possibility that we use illustration somehow to tell a story on our vodka. We also felt the colour choices of the bottle were well thought and really helped create the Scandinavian vibe.

Cabernet Sauvignon
Contrasting to the illustrative designs we had looked at before we found this colour faded bottle design Similar to Ciroc’s. We were really impressed

by the simplicity of the Cabaret Sauvignon and emphasis on the simple and modernist branding. The bottles dip dye effect really plays of the crafted element of the product the unique way of creating colour has left the bottle with some new and interesting shapes.

Curio
I particularly liked the designs on this spirit bottle, the use of bright illustration really makes the design stand out. I also liked the fact the label had not just simply been placed above the design, everything has been considered even the neck of the bottle.

Sweet Virtues
Although not spirit packaging this is something both myself and Hattie visually enjoyed looking at the combination of geometric shapes and illustration really compliment each other to create a bright
and beautiful design. Each product is colour coded this could really help with the development of our products. 

OUGD602 DBA - Packaging/Website/GIF/Poster Developments

Packaging - Mock Ups.

Because of our unique packaging shapes, we experimented with creating textures and patterns for the packaging. Our unique packaging shapes are to appeal to a young audience of urban outfitters sort of costumer. We used paint and coloured paper to create speckled textures after ruling out marbling, this was really fun to do and the results were very good we used our prints to create some mock ups of our packaging ideas - to see how exactly they would fit together, I would like our packaging to be made from ceramic, so it is fully reusable as a possible desk tidy or plant pot.

Website/GIF Developments

In response to our products we began to develop our morning aft eve digital campaign, this is to represent the products being specific to time of day. I created several GIFs of how our logo could be represented on the website. It was really difficult to create gifs as before this I had no prior experience of creating gifs, I taught myself how to use frames and photoshop timeline. I am really happy with the results. This gif will be used on the website according to the time of day it is, it could even be personalised to a name.

In response to the gif we all decided on a layout of a website this is really important because our age range is most likely to engage online, this is where most of our products will be sold, we considered what young people engaged with, so we made a website fairly simple with a opening page (coloured gif)  then the home page which would be filled with health blog posts and people using their product on social media - having a blog similar to this girl can can really help encourage interaction further than the product. The last page was the shop, of course it is important to sell the product so this will have its own page.

Poster Developments

Alongside digital collateral printed and pos is really important to get the product noticed, katie worked on these poster and created them for the tube as she felt our demographic is likely to be in a rush and using transport such as this especially being young professional women. The posters like the products are colour coded representation, the digital version of these will change according to the time of day. the minimalist poster was created to create curiosity, without going into much detail at all the user will have to engage with the poster through social media.

OUGD603 Starpack - Market Research & personal Collection

Market Research
In order to really fully understand the market I visited the duty free shop in the airport as I recently went away for a few days - this is something that is mentioned in the brief as distribution. This was really insightful, I focused on looking at the up market range vodka’s to see what was on sale. Including both avours and brands. Out of all the vodka we were most drawn to Ciroc because of its simple layout and bright faded design. It really stood out on shelf amongst the other brands and screamed elegant and luxury. We agreed this would be a good brand to use as inspiration when designing.

Personal Collection
I often make a point of collecting well packaged and designed spirits, I often never drink the actual product but rather like to use them as inspiration and a good source for design work. Out of my collection my most favoured and relevant designs would be Absolut - this is a well known high end avoured vodka . The design for this packaging is very clear, impactful and colourful this is something we both really liked about the design, the colourful brush strokes really represent the avour’s intensities and taste. Not only did we like the design but we liked the way the branding/logo sat on the bottle it

was very clear and stood out amongst the painterly designs. The way the brand also read together falls off the tongue this is something we will refer to when both creating brand names and designs, this is because of how successful the vodka is with our desired market.