Group Packaging Experiments
In the group we experimented with the logo we had chosen to consider colour aspects and guidelines,
We decided that what we had so far was very dominant and effective but we needed to explore this avenue further by exploring colour palettes, pattern and placement so we could visualise how our idea could work. With this in mind we each allocated ourselves to a time of day. Emily Morning, Katie afternoon and myself Evening. This bodes well with me as I am a night animal. For tomorrow we will create a total of 3 ideas of how we could push the packaging hopefully these will all be different so we can pick successful parts to create some good and effective packaging.
Personal Packaging Experiments
after been given the evening product to mess around with I had a play with our relaxed guidelines to see just how far we could push the idea and colours. I have played with similar colours due the connection with evening and night skys - sticking from the experiments earlier with the group the ideas range from blocky to gradients to illustrative. My favourite is the illustrative and marble as I feel it directly targets a female audience as women are more likely to engage with illustration.
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