Packaging Analysis - The packaging is really simple and uses clear plastic to show off the product inside, the colour scheme matches well and looks sleek and modern this sort of packaging would appeal to age range of 18-40s the product appears to be healthy giving the customer hope of improved health.
Gazpacho in the fall, you say? The summertime soup gets new life in this line of chilled vegetable smoothies, which come in Classic, Gazpacho Verde and Gazpacho Del Sol flavors. They’re all loaded with veggies, but we love the Gazpacho Verde for its unique combo of kale, spinach, avocado (a perfect weight loss food!) and mint. Tio Classic Gazpacho: 100 calories, 7 g fat (1 g sat fat), 3 g fiber, 6 g sugar, 2 g protein
Packaging Analysis - These cold soups have used a clear plastic to again show off the product and colour, there is no change through design showing consistency they have used the silhouette of a spoon to add body copt onto this is something that would appeal to both genders of and young to middle age audience.
Say Hel-loha to these sleek, compact pouches of daily greens. Each pouch has a base of 14 superfoods, from organic enoki mushrooms to organic wild blueberries. Varieties include chocolate, original and berry, and each offers two or more whole servings of fruits and veggies. Slip them into yogurt and blend with ice for a quick smoothie, or drink them straight in water. Aloha Daily Good Greens Original: 35 calories, 0 g fat, 6 g carbs, 2 g fiber, 3 g sugars, 2 g protein
Packaging Analysis - Similarly to whey protein this product can be added to drinks soups and foods to add in your 5 a day, the product really reflects the brand name using green palm leaves. This could be a reflection on the overall healthiness of the product, each product is colour coded this could be useful for user to differentiate this is something we should consider.
At NUTRISEED, we live nutrition. It's our passion, and simply put, it's why we do what we do. We're passionate about providing the best quality, all-natural ingredients, delivering these nutritional powerhouses in their truest form.
Packaging Analysis - Like the other products it uses clear packaging, the labels are really simple and modern, there is no need for over clutter and these labels put across what is most important, the use of iconography makes the product easily relatable. This packaging again is most likely to appeal to young to mid age, i think this is because of the product that is being sold and this age are more likely to consider being healthy and trying to improve health.
No tampering, no complicating – just all-round natural goodness. And we should know... We have grown exponentially in the last few years, from humble countryside beginnings to our current state of the art British manufacturing facility (quite the marvel, though we say so ourselves!) This hands-on approach means we have always maintained complete control over the quality of our products, from start to finish. And at 200+ products a day, that's a lot of experience...
These are some of the food products on the market that target healthy lifestyle, this is something we would like to try represent but too a high end clientele.
http://www.abouttimemagazine.co.uk/food/top-30-healthy-food-brands-2016/
The article above has a list of good health products this is really interesting to see why people are inclined to buy this product not only this a lot of these health brands have some incredibly successful packaging and identity's.
Pip & Nut
Packaging Analysis -
http://www.creativebloq.com/packaging/inspirational-packaging-912837
As I will be designing tea packaging I researched into the current market for tea and what were the most successful brands and why to do this i did some primary research at my local Sainsbury's.
Brew Tea Co
Packaging Analysis -
Taylors Tea
Packaging Analysis -
Clipper Tea
Packaging Analysis - Really quirky and handmade vibe about the design, the design is very friendly and young. Its likely this packaging is aimed at a younger audience and wouldn't say it discriminates either genders. The playful illustrations are a nice break for the other conformed tea packagings.
Pukka Tea
Packaging Analysis - I think pukka is quite similar to clipper but much more reserved, the pattern designs really represent the flavour and are illustrated digitally and neatly, this is very eye catching and stands out well on the busy shelfs.
Overall thoughts and feelings on my packaging research:
Out of all the packaging I felt the most successful tea packaging was between Clipper and Pukka. This is because the packaging really lifts itself off the shelfs. The designs are both unique and artistic I'd like to do something similar in terms of exploring colour and handmade elements.
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