OUGD602 PPP - Module Evaluation

OUGD603 Extended Practice - Module Evaluation

OUGD603 Ice Cream Parlour (Research Brief) - Menu

Alongside the staff uniform it is important that the customers know how the process works and what they can choose. I created a unique and speci c menu made for fab lab where it works in the form of 1, 2, 3 - 1. Base type of ice cream you would like. 2. Chose your avour/s 3. Pick a topping. I also created a visual representation to further help the customer understand the process. One other thing I considered for the menu was the placement. By having the menu on clipboards it really emphasises the whole classroom science experiment.

OUGD603 Ice Cream Parlour (Research Brief) - Uniform

Not only is the branding important but the uniform of the staff is really important to the overall view of the parlour, by putting the staff in lab coats with the logo and position like for example the technician it will really play on the whole scienti c ice cream effect this is something children will really appreciate.

OUGD603 Ice Cream Parlour (Research Brief) - Evaluation

OUGD602/3 Starpack Follow up & Shortlist

After submitting our presentation boards to Starpack we were notified shortly after that we were short listed for the Luxury Vodka Award.

The next stage of this brief was to create a physical mock up of the brief solutions. Both myself and Hattie had to manage our time really effectively with the deadline looming for the degree and the deadline for the mock up.

We had to use our designs to create nets and think of just how to replicate aluminium a this is not available to us in the short period (1 week). Using our designs we created a 3D model of our final designs to send off to London to be judged. We also sent along a physical copy of our cocktail book and a copy of our presentation boards.

OUGD603 Ice Cream Parlour (Research Brief) - Distribution

In order to advertise the brand it is important to consider how the logo could be distributed in the case I created paper bags for when users purchaser large tubs when walking round people will notice the logo and then look for the website or even shop.

OUGD603 Ice Cream Parlour (Research Brief) - Final Resolutions

OUGD603 Ice Cream Parlour (Research Brief) - Design Boards

OUGD603 Ice Cream Parlour (Research Brief) - Website

Alongside packaging for inside the shop it is important that the parlour can be engaged with everywhere, today social media and websites are a big part of children’s and adults life so it is important that the fab lab has some exposure online. I created a simple yet fun website for both adults and children to engage with, the website follows the brand guidelines. The website simply follows the format of scrolling down for each piece of information. Ideally this could be animated for further fun online! 

The first page features some information about the concept of fab lab and how it works with a bit of context it should allow the use to get excited about the prospect and want to nd out more. 

OUGD603 Ice Cream Parlour (Research Brief) - Ice Cream Tubs

In order to push the branding it is important that it works on the likes of promotional and packaging materials, in this case ice cream tubs using the logo and pattern created from initial sketches I have created 2 possible versions for fab labs ice cream tubs. The tubs utilise the colour restrictions sticking to the maximum 3 colours.

OUGD603 Ice Cream Parlour (Research Brief) - Final logo & Branding

The branding for fab lab, is a uniquely made logo font speci cally made for the purpose of fab lab with the idea of ice cream sticks and scoops as inspiration. This was informed by the research and knowledge conducted in the both the rst and second part of the brief. The logo must utilise the maximum of 3 colours mint green, strawberry pink and chocolate brown (representing the most popular avours). The bespoke tag line for fab lab is ‘ice cream with a twist’ this is because the ice cream parlour specialises in nitrogen made ice cream of a mix and match variety allowing customers make their own using science this is something that children like to engage with getting hands on and messy! The branding is targeted at children above the age of 10 and of both genders but not limited to just children as any age can enjoy. 

OUGD603 Ice Cream Parlour (Research Brief) - Ideas

With my research and concept fully formed the next stage of the brief is to pick a name for my ice cream parlour which will be snappy and representable of scienti c made ice cream. I created numerous mind maps with a list of suggested names;

- Fro-zone
- The Lab
- NOx
- The cold store

In order to pick a name I asked peers which they felt would appeal to a younger audience, read easy and also explain it is a scienti c lab. They all really liked the idea of the lab but this felt too adult appropriate so suggested I used another work to connect it to children, this is when I came up with the idea of Fab Lab. The name both rhymed and symbolised science and fun. I began by creating some initial sketches of my logo to further develop and re ne according to my target audience. 

OUGD603 Ice Cream Parlour (Research Brief) - Product Research

Jollyum
Jollyum is a non dairy based ice cream, the branding for Jollyum is consistent and colour coded on products. The owl is a signifying logo throughout the overall presentation of there brand and packaging this is very professional and consistent.

Ice Kitchen
Based in London, Ice Kitchen create natural handmade Ice Lolly’s, they are well known for wining many taste awards. Although very successful one thing I think that stands out the most is the packaging and branding something so clean, bright and thoughtful. The designs use really basic crafted strokes with an adjacent colour to really push the handmade elements.

Jolly Nice
Jolly Nice, was created in a farm shop, making the ice cream equally fresh and delicious. One thing that stands out the most is the beautiful owing typography used on the packaging, typography is really important in setting a tone to the audience in this case it targets a female bias around 20+.

Phin and Phebes
P&P’s ice cream has a really child friendly and crafted attribute about it, this is because the packaging and logo is all hand drawn. The use of colour is really subtle but still very playful.

Ice Cream Ball
Ice cream ball is beautiful bright and playful it really appeals to a young market but also an older one too. The whole concept of the idea is also really fun and creative. I love the use of blues to symbolise ice in this packaging.

Northern Bloc
Northern Bloc is a local based ice cream maker they make delicious and unique flavours such as ginger caramel ice cream, although odd they taste amazingly fresh and tasty! There branding is typically modern and aimed at young adults, plus it looks sophisticated and up market. Another thing that I noticed is the colour code of products this is something I have noticed on many different products for different brands not specially ice cream. 

Miscellaneous