Wednesday, 10 May 2017

OUGD603 Ice Cream Parlour (Research Brief) - Final logo & Branding


The branding for fab lab, is a uniquely made logo font speci cally made for the purpose of fab lab with the idea of ice cream sticks and scoops as inspiration. This was informed by the research and knowledge conducted in the both the rst and second part of the brief. The logo must utilise the maximum of 3 colours mint green, strawberry pink and chocolate brown (representing the most popular avours). The bespoke tag line for fab lab is ‘ice cream with a twist’ this is because the ice cream parlour specialises in nitrogen made ice cream of a mix and match variety allowing customers make their own using science this is something that children like to engage with getting hands on and messy! The branding is targeted at children above the age of 10 and of both genders but not limited to just children as any age can enjoy. 


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