Wednesday, 10 May 2017

OUGD603 Ice Cream Parlour (Research Brief) - Ideas


With my research and concept fully formed the next stage of the brief is to pick a name for my ice cream parlour which will be snappy and representable of scienti c made ice cream. I created numerous mind maps with a list of suggested names;

- Fro-zone
- The Lab
- NOx
- The cold store


In order to pick a name I asked peers which they felt would appeal to a younger audience, read easy and also explain it is a scienti c lab. They all really liked the idea of the lab but this felt too adult appropriate so suggested I used another work to connect it to children, this is when I came up with the idea of Fab Lab. The name both rhymed and symbolised science and fun. I began by creating some initial sketches of my logo to further develop and re ne according to my target audience. 



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