Exploring the luxury flavours of vodka on and off the market. Both myself and Hattie looked through numerous websites for an extensive list of existing flavours, some of the most popular flavours are among natural flavours such as fruit, apple, strawberry, raspberry etc. Although fruits are the most popular some of the more adventurous flavours explore bubblegum, marshmallow and coconut...
Looking at the market is important to see which flavour is most likely to engage sales. It would be interesting to try market a maybe not so popular or new flavour. We have decided at this point it is important to tie down a target audience so we can focus our individual and collated research. meaning we can fully understand what our product needs to target.
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