To help understand our target audience we created one character profile each of who we thought would purchase luxury vodka, when creating a character profile you must consider there entire lifestyle. I created Jeremy. Jeremy is banker who earns a handsome wage of £36k, he is 28 and has a very comfortable and luxury lifestyle. He has just come back from a business trip in Barcelona and would like to buy a gift for his high maintenance girlfriend Paris.
Similarly to Jeremy, Samantha - Hattie's creation has a similar age group. Samantha lives in Cheshire and earns a juicy £40k, she is in her early 30s and is a very affluent business woman. She is both sophisticated and successful she prides herself with luxury and quality. She is in a relationship but not married, she enjoys going for cocktails with her girlfriends and likes to host swanky dinner party's.
Although different both our characters have similar attributes such as professionalism, age and earnings. This could mean our intended age group needs to be around 25-40 years this is because the people of this age are more established and more likely to have an appeal towards luxury goods. People of this age are most likely willing to spend a little bit more for quality.
Determined
Target Audience: 25 - 40 years
Gender: Men and Women with a strong female bias
(As flavoured vodka is most drunk by women)
Occupation: Professionals
No comments:
Post a Comment