Because of our unique packaging shapes, we experimented with creating textures and patterns for the packaging. Our unique packaging shapes are to appeal to a young audience of urban outfitters sort of costumer. We used paint and coloured paper to create speckled textures after ruling out marbling, this was really fun to do and the results were very good we used our prints to create some mock ups of our packaging ideas - to see how exactly they would fit together, I would like our packaging to be made from ceramic, so it is fully reusable as a possible desk tidy or plant pot.
Website/GIF Developments
In response to our products we began to develop our morning aft eve digital campaign, this is to represent the products being specific to time of day. I created several GIFs of how our logo could be represented on the website. It was really difficult to create gifs as before this I had no prior experience of creating gifs, I taught myself how to use frames and photoshop timeline. I am really happy with the results. This gif will be used on the website according to the time of day it is, it could even be personalised to a name.
In response to the gif we all decided on a layout of a website this is really important because our age range is most likely to engage online, this is where most of our products will be sold, we considered what young people engaged with, so we made a website fairly simple with a opening page (coloured gif) then the home page which would be filled with health blog posts and people using their product on social media - having a blog similar to this girl can can really help encourage interaction further than the product. The last page was the shop, of course it is important to sell the product so this will have its own page.
Poster Developments
Alongside digital collateral printed and pos is really important to get the product noticed, katie worked on these poster and created them for the tube as she felt our demographic is likely to be in a rush and using transport such as this especially being young professional women. The posters like the products are colour coded representation, the digital version of these will change according to the time of day. the minimalist poster was created to create curiosity, without going into much detail at all the user will have to engage with the poster through social media.
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