OUGD603 Starpack - Contextual Research

Alongside our primary research we also felt it
was important to further research both spirit and non spirit packaging for further inspiration and understanding. We created a shared pinterest to show each other ndings of appreciated packaging here a few gures we felt were relevant to the brief.

Folksaga
We found this design very relevant to the briefs idea of story telling with this resonating it was possibility that we use illustration somehow to tell a story on our vodka. We also felt the colour choices of the bottle were well thought and really helped create the Scandinavian vibe.

Cabernet Sauvignon
Contrasting to the illustrative designs we had looked at before we found this colour faded bottle design Similar to Ciroc’s. We were really impressed

by the simplicity of the Cabaret Sauvignon and emphasis on the simple and modernist branding. The bottles dip dye effect really plays of the crafted element of the product the unique way of creating colour has left the bottle with some new and interesting shapes.

Curio
I particularly liked the designs on this spirit bottle, the use of bright illustration really makes the design stand out. I also liked the fact the label had not just simply been placed above the design, everything has been considered even the neck of the bottle.

Sweet Virtues
Although not spirit packaging this is something both myself and Hattie visually enjoyed looking at the combination of geometric shapes and illustration really compliment each other to create a bright
and beautiful design. Each product is colour coded this could really help with the development of our products.