OUGD602 DBA - Initial Meeting

On first meet we Brain stormed ideas based on possible target audiences mainly.

We considered audiences based on notes taken in briefing such as;

Elderly - cons of designing for the elderly could be that often older people are untrustworty of new products unless prescribed to them to a doctor. Looking into side effects, some of which could not be considered by a person of old age such as increased blood pressure, fatigue and light headedness. Targeting an older audience would be complex due to the security of the product and connection elderly people like to trust brands completely.

Sports people/Athletes - Too many products already on the market, therefore too much competition, resulting in lack of uniqueness to our product. Would be harder to sell/advertise.

Professionals - Professionals looking to increase their performance at work and even improve themselves to do better.

Although nootropics have some positive effect some of the negative effects although rare can include;

Anxiety
Headaches
Insomnia
Fatigue
Rashes
Skin Irritation
Increased Blood Pressure
Light Headedness

In terms of audience we are leaning towards designing for young professionals (20s - 30s)with a female bias, as Nootropics are advertised to be used by people in good health, therefore elderly audiences might not be the most likely to purchase the products.


Homework - Considerations left to be made;
Research into Nootropics individually and compare each of our findings
Clear brand values
Packaging design possibilities
Distribution factors; where and how could we sell our product?
Gain a better understanding of Nootropics and consider how to make it appealing to a wide audience
Look at products already on the market - across all audiences and look into how they are packaged and advertised accordingly.

Possible packaging/product ideas;
Pills
Chewing gum
Snack bars
Drinks (long drinks and smaller 'shot' drinks)

Need to still determine what our brand values are; what are we trying to achieve with our product? 

Health
Focus
Weight Benefits
Motivation

Energy 

Anxiety Relief

Health/lifestyle brand has the possibility for more products; i.e. morning, afternoon, evening products catered to each time of the day.

An Example of this would be;
Morning products provide a slow release energy source to last until a morening break/lunchtime.
Lunchtime/afternoon product could be chewing gum; freshen breath and act as an energy boost after lunch.

Evening product could be drinks; tea (green, chamomile etc.)

Products could be sold as a set of three or individually based on what the customer is most likely to use. 

Having the Nootropics linked into current products (food and drink) gives the impression of a more natural product as opposed to a pill or artificial tablet.

If the packaging for the brand is successful, the products themselves will create a consistent and recognisable brand image.

For the next meet we needed to do some research in to nootropics throughly so we can progress with a brand name.