OUGD602 DBA - Connecting the brand to a product

Once creating our logo we thought it was best to get down the ethos of our brand and where it sits in the market.

The brand itself is multicoloured this is because of the current trends this is likely to appeal to young women aged 20s-30s with our brand having a strong female bias it was important to address and appeal to this market. The logo it self is an acronym of the term giving u drive, the acronym in turn reads as GUD. With this in mind we were inclined to link our product to this, so we decided to make our products time specific with the tag names of 'GUD Morning' GUD Afternoon' GUD evening' etc this really stood out and resonated with ourselves as not only did it have dual meaning, it really appealed to us all we agreed this is something we personally would engage with.

With this in mind we went on to consider what our brand goal were and were we would like to be situated in the market, because we wanted to target at young female professionals we would fit in with the likes of 'Urban outfitters, Boots, Superdrug and even clothe shop markets.

Urban Outfitters

UO is a quirky shop that sells mainly clothes but also sells the odd beauty, health and silly gift products. The market is for students and young adults with a reasonably high salary, as products tend to be quite expensive and luxury. Because of the audience of this shop it would really sit will with out target audience this is somewhere I could see our brand products being sold.

Boots

Although different too boots, this is one of the biggest health stores in the UK, this is definitely somewhere we would like our brand to be distrusted possibly in the higher value end. This is because our market is young professionals, we want to give the effect of luxury from our brand.

Topshop

Similarly to urban outfitters, toyshop has pretty much the same clientele not only this but also sell near enough or similar products like UO i could see our brand sitting well in here on the edge of till points and even in the gift/lifestyle section.

Oliver Bonas

Another store we could see our brand fitting well into is olive bonas this is because they create futuristic and modern products this is something we could consider when creating our packaging for the brand - by thinking about were we sit in the market we can design accordingly.

With this market in mind we need to consider designing our products to fit in, this means our products need to be heavily aesthetic based. To progress further product and packaging research is necessary.

We each assigned our selves to one product, myself evening. I have looked at nootropics which would be best used in the evening. With this in mind Tea has a natural nootropic 'L thiamine' which encourages anxiety relief. I am going to research in to tea products to see what will work best on our market.