OUGD602 DBA - Nootropics and Enahncers Market

The current Nootropics and Enhancers market is on the way to big growth their are already the likes of supplements and energy enhances such as drink, powder and gym food products. These are often marketed towards students and gym goers there is no real market for anyone else. With this is mind men are more likely to engage with risk of supplements also making this a small market for women.

An example of this would be;

Red Bull

Red bull, is energy drink with the tagline 'Red bull gives you wings' this energy drink allows people to have more energy with likes of caffeine - this allows the user to feel more energetic. This is a popular drink amongst the likes of teenager and students and even some adults. This brand is marketed towards a mainly male audience but not just based to this gender. Not only this but red bull is one of many of the market with even supermarkets creating there own brands.

Berocca

Berocca is a vitamin supplement aimed at both men and females of an older age, from looking at the branding it is clear they are not attempting to engage with a young audience. This product will only really benefit from profit with an older age range. Their tag line is incredibly successful 'You but on a good day' by having a tag line it creates a direct connection with the consumer.

Generalised Whey Protein

Whey protein has become particularly popular in the gym world, helping you get the best out of your preformance and workout there are now1000s of whey proteins on the market now aimed at gym members. Not only whey proteins but enhancers such as legal steroids and illegal. These enhancements have a specific gym audience.

Out of all the research in the market there is a big gap for enhancements for both females, professionals and students. This market is something that could be targeted to get in and gain profit from.