From the group feedback, we all worked on developing the logo so we could begin to pin some ideas down. We experimented with cutting letters and highlighting words.
These above are variations of my strongest logo. And how they could be developed.
We than proceeded to explore the original idea of adding words to the end of the logo.
Like emily's design we liked the idea of having the logo inside a uniformed shape like circle this lead to an extensive development in circular logos playing with negative spaces and colour.
Overall we were happy with the typeface chosen so decided to stick the free typeface 'Couture'. Not only this but we felt the use of the circle really made the logo stand out and feel placed. This is something we decided to continue with. We also confirmed that a maximum of 2 colours could be used on the logo to make it both colourful and playful.
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