OUGD603 Starpack - Initial Ideas

With our research into packaging, branding, target audience and avours, we picked a range of 3 avours we felt would appeal to our target audience. These being Passionfruit, Elder ower and Blueberry. From our research we determined that fruity vodka avours were more popular on the market - with this in mind instead of the usual strawberry & vanilla etc, we chose fruity avours that were not done often in other brands. We considered how the avours would work in comparison to mixers also.
Before starting our initial ideas we had to chose a

bottle design to work with, out of 2 we chose bottle B this is because we felt it looked more sophisticated and modern than bottle A.
With a bottle and avour in mind, we both individually using our research created some
initial sketches. We wanted to avoid going for the obvious avour illustrations, so initially I tried to think of possible themes for a our product - this was something that could be easily interpreted into a story. I mainly focused on creating patterns which could be used to cover the bottle this was inspired by Absoluts use of illustration. The idea would be that the glass could be seen through the design.

Meanwhile Hattie had came up with the idea using strong female roles to represent avours, this would be something that would engage with our audience of females. Although these looked really strong
I suggested that we could maybe use the glass material as an in uence like the Ciroc. As the design maybe suited a younger audience. At this point we then realised that the avour is really important in the design and we really do need to emphasise this on the packaging as the consumer will not know what they’re buying even if it is abstracted or pushed further than simply drawing for example purple berries for blueberries.