This morning we each presented our ideas to the group.
Mine -
Were very simplistic and impactful out of the 3 the group felt the logo on the right had a greater impact and meaning. They felt that the left looked too similar to the innocent smoothie logo which I can agree with. Similarly the middle logo felt a little disjointed and difficult to read as gud.
Emily's
Emily logo ideas were elegant and well explored. My favourite out of emily's was the middle left this felt personally the strongest because of the copy. We felt that the semi circle over with our usp felt placed and maybe would work better as a circle.We rejected the bottom left due the accidental symbolic reference to satan this is something we wouldn't want our product to be accosted with as it is ideally meant to be good for you.
Katie's
Katies designs were clear, sophisticated and bold. Katie had thought about how we could incorporate the logo to both an icon and type logo. Not only this but she had considered the use of human emotion in the logo face this looks really effective but felt it looked too similar to the big brand GU puddings.
Katies designs were clear, sophisticated and bold. Katie had thought about how we could incorporate the logo to both an icon and type logo. Not only this but she had considered the use of human emotion in the logo face this looks really effective but felt it looked too similar to the big brand GU puddings.
After looking and discussing we decided to combine elements from each persons design that we thought was successful.
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