When i was explaining our brand identity, I said that i was currently looking at nice products that you can buy from places like Urban outfitters and Oliver Bonas, as these look nicer than the sciency ones! (doesnt have to look exactly like them just when they asked me what kind of brand image i liked i showed them these!!) also they suggested that we all look into the This Girl Can campaign, not sure what it's really about but thought it might be good for us to look at in terms of who were aiming the product at and what kind of people we want to buy our products!
(might make a good blog post) if i've gone off on a tangent anywhere on the blog and you don't know what im on about then please let me know haha! hope you're enjoying your placements!
Emily fed back to us DBA's response to our ideas. As I was unable to attend this is some emily's thoughts;
The team from the DBA explained that they felt the brand name 'GUD' was successful, particularly with the acronym 'Giving U Drive'. They said that is explains clearly what the brand is about without giving too much away, and therefore encourages potential customers to find out more about the products on offer.
After having shown them the aesthetic inspiration we had looked at so far, they stated that the brand was leaning towards a female audience, and when asking if this is something that we should change, they explained that having a more focus audience group (female, between the ages of 18 & 30) allows us to be more specific with our design decisions, and therefore create a more successful and relevant product as part of our brand. It was also suggested to me that we as a group create something that the three of us would want and/or buy. I was encouraged to keep in mind that very few products on the market today appeal to everyone, and therefore having a more focused demographic could elevate the project, and make more effective design work, rather than limit it in any way.
I was also encouraged to consider with the girls, the kind of stores these Nootropic products were already sold in, and how this could relate to our target audience. I thought about stores such as Holland & Barrett and Boots, however Nootropics are often sold in specific stores for these products, and are primarily packaged in scientific looking bottles.This scientific look was something that we wanted to avoid, and therefore these specialist stores were not where we are aiming to hypothetically sell our products. As one of the requirements for the brief is to create a website layout design, I thought about being able to sell the products through this website, as well as possibly one or two shops on the high street as well. A lot of young people use online shopping as their primary method of shopping, therefore this has the potential to be just as - if not more successful than selling the products in high street shops.
The DBA suggested to me that our group look further into campaigns such as 'This Girl Can' to give us more of an idea of the kind of brand image we are aiming to create, therefore as a group we can look into this when we next meet.
I asked about the presentation that we are to create at the end of the brief, and they suggested including information such as;
Why we've done the brief the way we have
How we've done it
The direction of our brief and where it could go from this point (how the brand can be expanded/took further)
The three finished products our group has created. "
Emily feedback was very through and helpful for us to develop and progress she asked both useful and important questions in order for us to develop our brand and products some of the things I took from this feedback were the 'where will it be sold' the target audience 'something we want to buy' and further research into the campaign 'this girl can' Overall it appears the feedback went really well and we have a successful brand name all we need to do now is further develop our brand so we can begin on the packaging designs and further website and supporting materials.
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