Market Research
In order to really fully understand the market I visited the duty free shop in the airport as I recently went away for a few days - this is something that is mentioned in the brief as distribution. This was really insightful, I focused on looking at the up market range vodka’s to see what was on sale. Including both avours and brands. Out of all the vodka we were most drawn to Ciroc because of its simple layout and bright faded design. It really stood out on shelf amongst the other brands and screamed elegant and luxury. We agreed this would be a good brand to use as inspiration when designing.
In order to really fully understand the market I visited the duty free shop in the airport as I recently went away for a few days - this is something that is mentioned in the brief as distribution. This was really insightful, I focused on looking at the up market range vodka’s to see what was on sale. Including both avours and brands. Out of all the vodka we were most drawn to Ciroc because of its simple layout and bright faded design. It really stood out on shelf amongst the other brands and screamed elegant and luxury. We agreed this would be a good brand to use as inspiration when designing.
Personal Collection
I often make a point of collecting well packaged and designed spirits, I often never drink the actual product but rather like to use them as inspiration and a good source for design work. Out of my collection my most favoured and relevant designs would be Absolut - this is a well known high end avoured vodka . The design for this packaging is very clear, impactful and colourful this is something we both really liked about the design, the colourful brush strokes really represent the avour’s intensities and taste. Not only did we like the design but we liked the way the branding/logo sat on the bottle it
I often make a point of collecting well packaged and designed spirits, I often never drink the actual product but rather like to use them as inspiration and a good source for design work. Out of my collection my most favoured and relevant designs would be Absolut - this is a well known high end avoured vodka . The design for this packaging is very clear, impactful and colourful this is something we both really liked about the design, the colourful brush strokes really represent the avour’s intensities and taste. Not only did we like the design but we liked the way the branding/logo sat on the bottle it
was very clear and stood out amongst the painterly
designs. The way the brand also read together falls
off the tongue this is something we will refer to
when both creating brand names and designs, this
is because of how successful the vodka is with our
desired market.
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