OUGD603 Starpack - Brand Name & Development

What is Vodka?
Vodka is a distilled spirit primarily made from water and ethanol. The use of fermented grains or potatoes is also often used as the method of production.

Logo Development.
The name of the brand was inspired by the technical properties of vodka. For example we toyed around with the idea of Element as brand name this suggested that our vodka was something more
than just Vodka. This initially was our favourite idea

but upon developing the name it felt too long and didn’t simply fall off the tongue like other vodkas like absolut. This then lead us to OH, this again was inspired by the technical properties of vodka but more so, OH stands for Oxygen Hydrogen - which
in turn is Hydroxide - a chemical found in vodka. Not only was the name short but it could have dual meaning. Oh as in something of shock, delicious, content. We then realised when pairing this with the avours of the Vodka it read really well and could easily be used to emphasise the avour for example. OH delicious.
The development of our logo was inspired by high

end branding for magazines such as Elle, Vogue - this is because the likely hood of our target market engaging with this is high. With this in mind we bought a typeface called Delicate which had a similarity to Didot (used in vogue) but had one beautiful factor the crossbars were in the shapes of diamonds this really pushed the whole elegant brand across even more.
Once determining the logo we then considered the pairing of both the avour and name. Out of all the variations the most sophisticated and legible was
a similar typeface to our logo - this was clear and still appeared elegant. We didn’t chose the other

typefaces due to legibility, ease of reading and the type of audience it attracted.