OUGD602 Something More - One Day Brief

Something More came in today and gave us a workshop, they gave us a brief in groups and had a giant spinning wheel with disruptive things that could happen in the real world of designing.

The brief was to create a new children's healthy cereal packaging and branding in a day, We started by mind mapping what the demographic of children was, what they were interested in and how it could be engaging for cereal.

We then discussed what cereals that were currently on the market for children, out the things that were there we picked the few that were there that were considerably healthy, we took porridge and tried to re invent it, thinking and considering how we could get children to be tricked into thinking it was unhealthy e.g good for you chocolate 'nibs' and 'carob'. We even decided a finite age range as children ages are so progressive, we stuck with 4-9 year olds.

The most important part of creating this children's cereal was a catchy name, so we all came up with some wacky and adventurous names, our strongest was alliteration - we felt this was likely to help engage with children making it easy to say and memorable, with this is mind we stuck with Otter Oats.

 At this point we were interrupted and told that as a group we had to create and finish the logo in 30 mins - because the client wanted it done quicker, this was very difficult but replicated what could happen in real life just a different time scale.

Ideas

We all individually sketched out some ideas of how otter oats could be represented, with our brand name being about otters I tried to create some negative space typography explorations right the way to image icons of otters.



Development

With the ideas in motion, we began to explore with type flow and movement with only 15 mins left to develop and create the final logo, we went with the eared type. We would of liked to of spend more playing with kerning and placement of the letters, but to hit the time we settled with our logo and moved on to create the packaging for otter oats. We felt this was really strong, iconic and memorable.

Interrupting brief, around 10 minutes after finishing our logo another brief was thrown into the scene meaning we had less time! We were asked to design the new Leeds metro card, similar to the London oyster card. (15mins to do so) We initially decided to base the card on the leeds mascot the owl, quickly everyone over heard and it became everyones knowledge. We decided we wanted to be competition so changed our idea quickly and based the card on messenger pigeons, and how they travel this was common thing in leeds and lets be honest were floaded with average pigeons too. We used a simple colour scheme of purples as we felt this was a warm and friendly colour.

Back to our brief, another wild card was thrown in to the mix, we must make our cereal on the go not only this but no card. This completely through out our ideas as we had initially thought of using card with pull out otter ears like the packaging used for Bear.

We decided to even out the work by allocating each other to a product/problem each, I focused on the on the go packaging, Hattie on the main product, Vedika on toppings, and Becky on children's fun and interaction.

With just a short time, we were asked to complete our design 30 mins early than stated, we had to quickly rush through our products to professional standard. To do this we placed the products into pre made mock ups. As I finished my products first I worked on the presentation.

Presentation

The short presentation featured all the work we had done during the course of the day, we discussed our age range, target market, reasons for our logo etc. We were then judged at the end with everyone else group. Although we did not win, Something more gave us very positive feedback suggesting they could see our work in Waitrose tomorrow. This was promising given the short period of 4 hours on a brief. Overall I really enjoyed working on this brief and would 100% do something similar as it was really engaging and exciting to proceed with. One of my most enjoyed days of the year so far.