OUGD602 The Grocer New Snacks

The grocer is a great source for what is going on in retail especially food and its packaging, Hornall anderson - who I recently did placement for created a new type of snack from a brief set from The Grocer for their new snacks article, the designs are really fun, quirky and innovative. They really sell the idea!

“Twistd offers portion control by separating the snacks into individual compartments as well as different flavours.”

We’re really targeting millennial men who are into craft beer. They’re open to trying new things and new flavours, which you can see as they explore the craft beer world as well.”

“It’s a really interactive format so would be great for social gatherings or a big night in when you’ve got a group of people together, rather than just one person sat there mindlessly picking up and scoffing a big bag of crisps by themselves,”