OUGD603 Starpack - Experimentation

With our initial ideas set we decided that experimentation was absolutely crucial to the development of our packaging. We spent a full day exploring how we could visually represent the avours of our vodka using different mediums.
For each avour we used a different technique, For blueberry we used an old method of ink, washing up liquid and a straw to represent how blueberry’s burst in your mouth when you eat them. Although fun to do the bubbles were not as striking as intended.

For the Elder ower we used yellow and green marbling inks, to create a unique pattern and appearance of a oral taste. This came out a little too bold and over drowned how the actual elder ower tasted if used this could give the wrong impression off of taste.
And nally for the Passionfruit we icked ink onto colour paper then using a straw blew it away to represent the full avour of Passionfruit its sweet and tangy taste.
Although it was fun to experiment with these techniques the nal outcomes of the experiments

did not come off as sophisticated and proffesiional as desired if used they would give off the wrong vibe for the vodka so with this in mind we re-evaluated what we were going to do.

What I’m going to do?
Through our research and experimenting we eventually came up with the concept of using the visual representation of the avour. Although initially we did not want to do this it was apparent this was the best way to target our audience effectively with this in mind with Sweet Virtues as a visual inspiration we created botanical sketches of the fruit and owers

we chose as avours.