Market Research
To fully understand this brief it is important I understand the current market inside out. In order to nd out what is missing from the market I had to go around several stores to nd out what is least common.
To fully understand this brief it is important I understand the current market inside out. In order to nd out what is missing from the market I had to go around several stores to nd out what is least common.
When looking through the card ranges some of the
major ranges include, birthdays, seasonals such
as mothers day, thank you cards, get well cards, sympathy cards and friend cards. One thing I think that could possibly be missing from the market is a simple pen pal type of card this could really sell well to a teenage and young adult audience as students often move away when at university or looking for jobs.
Most of the designs at really colourful and consistent which changes in terms of appropriation for the range.
as mothers day, thank you cards, get well cards, sympathy cards and friend cards. One thing I think that could possibly be missing from the market is a simple pen pal type of card this could really sell well to a teenage and young adult audience as students often move away when at university or looking for jobs.
Most of the designs at really colourful and consistent which changes in terms of appropriation for the range.
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