Greaseproof Wraps
For my greaseproof wraps (applied to the inner layer of packging to stop the soap from damaging the outer layer) I used hand drawn botanical repetitive patterns to fully push the soaps scents. These would be black and white on translucent stock this would keep cost down but also not cut on quality as this will allow the artisan soaps to show through the wraps.
For my greaseproof wraps (applied to the inner layer of packging to stop the soap from damaging the outer layer) I used hand drawn botanical repetitive patterns to fully push the soaps scents. These would be black and white on translucent stock this would keep cost down but also not cut on quality as this will allow the artisan soaps to show through the wraps.
Soap Packaging
The soap packaging itself is colour appropriate marbling this is inspired the process of soap making. The packaging’s colours would adhere to the scent, for example cocoa butter - whites and creams. The natural ow of the marbling looks sophisticated and unique. The logo is placed central on all the soaps this will apply to the likes of shampoo and other products. The type is placed at all angles to really help with visibility in the shop when stacked you are still able to know what product you are buying this will prove useful for the consumer and staff. The type layout is both practical and aesthetically fun.
The soap packaging itself is colour appropriate marbling this is inspired the process of soap making. The packaging’s colours would adhere to the scent, for example cocoa butter - whites and creams. The natural ow of the marbling looks sophisticated and unique. The logo is placed central on all the soaps this will apply to the likes of shampoo and other products. The type is placed at all angles to really help with visibility in the shop when stacked you are still able to know what product you are buying this will prove useful for the consumer and staff. The type layout is both practical and aesthetically fun.
Branding
The logo is kept black and white, because the logo is strong in these colours, it should theoretically work in other colours too. The branding for the most part should stay black and white on all products,
the packaging is allowed to change in colour when appropriate for example in the case of differentiating different products. The branding is intended to look strong, independent and high end. Because of its modern look a younger audience is likely to engage with the brand.
The logo is kept black and white, because the logo is strong in these colours, it should theoretically work in other colours too. The branding for the most part should stay black and white on all products,
the packaging is allowed to change in colour when appropriate for example in the case of differentiating different products. The branding is intended to look strong, independent and high end. Because of its modern look a younger audience is likely to engage with the brand.
Labels
The reverse of the packaging has a label containing the most important information, ingredients, description and guidelines. The layout is set in the same frame as the logo this keeps the branding consistent, also making information clean and easy accessible.
The reverse of the packaging has a label containing the most important information, ingredients, description and guidelines. The layout is set in the same frame as the logo this keeps the branding consistent, also making information clean and easy accessible.
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