OUGD602 Work Experience R&R Ice Cream - Initial Ideas & Concept

Before creating my ideas I created several mood boards to help inspire me. Looking at illustration styles and delicious looking products. ( see final presentation)

My ideas were incredibly broad and fun, in total I came up with 7 working ideas, I then pitched my ideas to the Creative Director of Hornall Anderson UK, the Creative Director of Leeds and the Marketing team. They then chose the route in which they would like me to go down, there preferred idea was a 3D Printed Ice Lolly containing a memory stick, this would be packaged in a fake ice container with fake

ice cubes to create an ambience. They were really excited with this idea and asked me to create a costing guide and further visuals.
Some of my other strongest ideas were a 3d printed ice cream truck plastered in stickers, the ice cream truck would work in the same way as a music box, so when wound up it plays music.
Another of my ideas inspired by a previous working model, would be a ice cream scoop with a memory stick inside.