Im really interested in packaging design so when I saw this I was super inspired!
My thoughts - The use of colour on the tin packaging is really clever although not the usual design fanta would normally have the use of colour helps the consumer know what is what flavour, not only this but the idea is really playful and exciting this will really engage with a younger audience such as children, teenagers right the way up to adults. This is some impressive design with a simple concept.
Fanta is unleashing some wickedly good fun this Halloween through a series of spooky packaging designs created by noted illustrator Noma Bar. Bottles, cans and multi-packs featuring four ghoulish characters rendered in Bar’s signature style are in stores across the U.S. for a limited time.
Bar added his distinct touch to four classic Halloween characters, each of which bring to life the playful personality and flavor profile of a different Fanta variant. Fanta Orange and Fanta Orange Zero bring ghoulish orange slices to a skeleton’s eyes. A wicked witch and a crow peck at grapes. Frankenstein’s monster grunts with a mouthful of pineapple, and Dracula naturally wears red with strawberries caught in his fangs.
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