After analysing the brief thoroughly t understand what was needed and necessary we dived straight into mind mapping this helped us throw around possibilities & ideas around. We mainly discussed what it meant to be effectively 'creative networks' we highlighted there values etc. This then lead us to look at previous branding for both the events and the actual logo - this inspired us.
We noticed that many years were consistent regardless of speakers this is something we wished to show across our exhibition/speaker branding, to initially get thinking we thought of overarching ideas in which we could use to create a impactful and engaging campaign. We came up with themes such as Connections, Memories, Souvenir 's etc. all of our ideas we considered carefully and thought of possible outcomes with this in mind due to the short time of the brief we chose to take direction of 'Visual Memories' this left the brief both broad but also consistent.
Our concept was and is 'Visual Memories' the idea was to create connections between students and professionals by using interactive design. The idea of creating such connections means that each guest has something much more lasting that a 1 hour talk.
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