Development.
With my target audience and research in mind, I experimented with a variation of types and layouts.
I used my artist research and agriculture research to inspire an illustration of the south of France. I tried to make it work with type overlaying this just looked cluttered and unclean, I needed to think of a solution to this which came from feedback.
I went through several logo types before finnally committing to a typeface, initially I wanted to use
my hand crafted logo or castle icon but they felt too unre ned and unsophisticated having a diverse effect to what I wanted to desire. To improve this I used a bold serif and consider the use of finishes to create further importance.
In order to know what to put on my label I used my product research to understand what information is needed. Some of the key things I chose to use were the age, provenance, logo, and type of wine, this is very important for when the wine is distributed consumers will want to know what they are buying.
Not only did I consider the face label I considered the reverse, bottle cover and even print nishes such as foiling and embossing.
Feedback
From my peers I have several feedback sessions which allowed me to improve my design one of the most important pieces of feedback was about my layout design. With this feedback I was able to improve and update my design which now in turn looks more professional.
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