With my market research and inspiration in place I began to sketch out possible layout, logos, and formats. I decided to focus on the logo initially and asked for peer feedback on which they felt worked best in representing a local high quality wine inspired by its roots. For this purpose I started out with hand rendered type, this looked traditional and allowed me to explore ourishes to the fullest.
I also began to make quick sketches of beautiful pictures of French agriculture - in an inspired style of both Laura Carlin and Quentin Monge this was to reflect and pay homage to the location, at this point I was unaware of how it would all together. I also considered that the name of the winery, as it stands in English for The Castle this could be incorporated somehow to make the label iconic and memorable with the name creating association.
Target Audience
Although the brief doesn’t state a target audience I took this stage in the brief to decide on a speci c market (TA) according to the product. As the product is wine it must be for over 18’s. To whittle this further it is likely to be older men and women that appreciate French wine so the age range for this label and wine is likely to be late 20’s and up. I should take this in consideration when putting together my elements.
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