My final label design is a development of my illustrations and type. The overall label looks clean and professional. To improve the layout of my label I sectioned off the illustration, this makes the design look modern and clean. With the use of foiling the brand and bottle neck will stand out. It is important customers know the wine is limited edition so this method of foiling is a good way of doing so. Although this wine label is for Merlot it can be used for a further range with simple changes. The neck label and logo will change colour according to the type of wine, for example pink for Rose.
Each wine would feature a different illustration also this will mean the wines could be differentiated if more were to be produced. My chose of layout and colours were a direct result of my target audience. Because both genders it is important I didn’t use gender speci c colours. Not only this but the sleek clean layout is something that would appeal to an older age range, it means everything can easily be read and understand. Overall the label works and ts together with the whole bottle, using unique and luxury nishes to highlight the limited edition and simple shapes illustration inspired by Monge it theoretically should stand out on a shelf. To test this I asked several people unaware of the brief if they would purchase bottle, and why this was insightful and proved that my wine label was successful.
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