Wednesday, 8 February 2017

OUGD602 DBA Brief - Nootropics

DBA Brief: Nootropics.


Nootropics;

Nootropics (pronunciation: /noʊ.əˈtrɒpᵻks/ noh-ə-TROP-iks)—also called smart drugs or cognitive enhancers—are drugs, supplements, or other substances that improve cognitive function, particularly executive functions, memory, creativity, or motivation, in healthy individuals.

Brief; to create a new nootropics brand considering target audience, function and practicality.  Create 3 products to show how the brand can be used and expanded. Pick which nootropic specifically you would like to use. Consider the target audience in relation to creating a brand.

Possible Target audiences;
- Elderly
- Professionals
- Students
- Athletes / Gym go-ers
- Beauty Enthusiasts
- People with MI's such as Anxiety.

It is important to set out a clear set of Values to make the brand relatable to the targeted audience.
Consider tone of voice.

- Figure out a Brand Name
- How does it connect with my chosen audience?
- How does it make my audience feel?
- Consider a name that might give my brand more visual opportunity.

Once developed consider things such a product placement and marketing to push the brief further.

Required & Mandatory;

Website homepage

3 Products

Brand/Logo

DBA's input /interim 15.2.17
Project due 28.2.17
(This is group work)

I am looking forward to doing this brief as ideally in the future I would like to go in to packaging this is something that could be a very good portfolio piece.

1 comment:

  1. You have outdone yourself this time. It is probably the best, most short step by step guide that I have ever seen. Brainer360

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